Problem
The previous store was slow, hard to merchandize and leaking demand at checkout. Organic landing pages competed with each other instead of ranking.
Solution
SWS redesigned the catalog taxonomy, rebuilt the storefront on a maintainable Laravel stack, instrumented conversion events and implemented a technical SEO program.
Result
The team can launch collections without engineering bottlenecks, and search plus paid landing pages share one conversion system. Placeholder result — confirm before publishing as a claim.
The previous store was slow, hard to merchandize and leaking demand at checkout. Organic landing pages competed with each other instead of ranking. SWS redesigned the catalog taxonomy, rebuilt the storefront on a maintainable Laravel stack, instrumented conversion events and implemented a technical SEO program. The team can launch collections without engineering bottlenecks, and search plus paid landing pages share one conversion system. Placeholder result — confirm before publishing as a claim.